• The Big 5 Social Media Platforms You Can’t Ignore

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    Social media has brought the internet alive in ways that most people didn’t even think would ever be possible. Even those of us who witnessed it happening sometimes feel surprised when we realize how much social media platforms impact our lives.

    Social media is used to socialize, get news, study a topic, and yes buy things. Witness the proliferation of live events within private selling groups to sell fashion, makeup, jewelry and even food.

    The best social media platform to use for generating traffic depends entirely on your audience. Where do they hang out? To know this, you’ll need to study your audience to find out what platform they’re most likely to use each day. You really don’t have to be everywhere, you can focus on just one or two if you want to.

    However, when using social media to get more traffic, there are five major social media platforms that you just can’t ignore. Look to these five platforms first to find your audience before branching out to any new ones.

    Facebook

    Probably one of the better known social media platforms, at least for adults. It’s free for anyone to create a personal profile, business pages, and groups. You’re in full control of who can see your personal profile but it’s how you start with Facebook.

    You can make groups open, closed, or private.

    Open = it’s public

    Closed = only people you approve can be part of the group plus see the conversations

    Secret = no one can even see that the group exists without being personally invited.

    There is also a marketplace where you can sell right on Facebook. This, along with events which allows you to publicize your events and pages where you can advertise, all work together to create an amazing traffic generating machine. Considering that there are over one billion active Facebook users, you can’t go wrong.

    Twitter

    The popularity of Twitter with millennials is well-known for its short 140 to 280-character broadcast messages designed to get attention and engagement. A certain famous person loves to use it to get his message out. Tweets can be liked, retweeted, saved as favorites, and replied on the platform.

    Just like Facebook, there are many millions of users, about 330 million in 2017. You can share video, images, links, and short text posts on Twitter. You can also boost a Tweet, and run paid promotions on Twitter to help you get more traffic. On Twitter, you can join today and start following anyone you want to.

    If you want to get the word out about your products and services, the best course of action is to follow people who are in your audience’s demographics. More than likely a few will follow you back, then share good information, engage, retweet, and run some advertisements.

    You’ll be shocked at just how much more traffic you can get. Due to the short character count, people on Twitter are used to clicking away from Twitter to view content.

    Pinterest

    This social media platform is made for people who love pin boards, vision boards, and tracking things in a pictorial way. The platform calls for images and video so anything you can make more visual is a good candidate for marketing via Pinterest.

    Valued at over 12 billion dollars, Pinterest has over 150 million active monthly users. Depending on your offering, your audience may love to hang out there looking at pins, clicking pins to go through to the original site and even buying right off Pinterest.

    Considering that 26 % of all US adults, mostly between the ages of 18 to 49, are using Pinterest at least monthly – it’s likely you can find your audience here. The trick is to figure out how to make your offerings as visually appealing as possible since what people see without clicking are made up of images.

    Pinterest Is More Than A Social Network

    If you’re a casual user of Pinterest or happen to browse it for recipes, you probably think of Pinterest as a social network. But, Pinterest is really a search engine. It’s a visual search engine, but it is a search engine.

    Think about the fact that as of yet, Pinterest doesn’t offer as much engagement opportunities on Pinterest. There is no chatting, and you don’t follow people on Pinterest to see what they’re up to in their personal or professional life. Instead, you use Pinterest to save things that are interesting to you, and then also search for things that are of interest to you.

    The things searched for most on Pinterest are food, drink, crafts, DIY, home décor, holiday events, fashion and beauty, design, activities for kids, and art. Plus of course photography, weddings, gardening, and things that grow out of these like health and fitness. If you notice these categories are all very visual or can be visual.

    When people use Pinterest, they don’t go there to be social.

    They go there to share what they like, or look at what other people like, and to buy stuff. Pinterest has a lot of tools for business including free business analytics, so you know how much traffic you’re generating to your website with your pins.

    There are ways to engage though. But, you engage by putting more pins of interest to your audience, pinning other people’s pins, sharing pins, and making sure you fill in descriptions and name your images correctly. Use a variety of types of pins in the right sizes and try to update every day.

    What this means for you is that you can use Pinterest as a search engine to find information about your niche and you can provide information about your niche for people to find when they’re searching. It’s really that easy.

    You can even use Pinterest to discover new keywords by using their guided search feature, which, like Google Search starts giving you suggestions to fill in your search based on what people have searched for and the keywords and hashtags users are using. You can use Pinterest’s keyword suggestions to build more content and even develop more products and services for your audience.

    Today, to get more out of Pinterest there are a variety of plugins, apps, and more to help you use Pinterest to its fullest potential.

    Pinterest has a lot of tips and information on their site for business owners to ensure that they get the most engagement from their efforts. If you do nothing else but set up a way for people to pin information from your website, you’ll be able to participate in this wonderful visual search engine to your advantage. Because, even if you don’t have a Pinterest’s account, but your content is shared on Pinterest, you can still benefit from it.

    Instagram

    This visual social media platform is also a favorite of the youthful, with more than 59 percent being between the ages of 18 and 29. Further, most of them are female. A highly visual medium, Instagram is very popular with lifestyle brands and fashionistas.

    To generate traffic from Instagram it’s important that you understand the ins and outs of the social media platform. For Instagram users, it’s all in the bio and profile. You’ll need to put the right kind of link that sends them to a great landing page to convert them to your email list.

    Use awesome images, creative videos, hashtags (up to 30 per post), and exclusive content.

    Finally, be active and engaging as much as possible so that you become known as the go-to person in your niche on Instagram. Be engaging, share information freely, and focus on relationship building.

    LinkedIn

    A much more professional social media platform that can be used to build a following and send traffic to your website. It’s a much more buttoned-up version of Facebook in that most people use very professional looking profile pictures rather than the more artsy images used on other platforms.

    It’s a favorite platform for coaches, teachers, real-estate professionals, recruiters, and salespeople.

    With over 450 million active members, it’s more than likely your audience is there. To get involved with using LinkedIn to generate traffic the best thing you can do is create a full profile. Use all the features their system offers and bring in the people you already know as connections. After that, begin building your connections from there via your activity in groups on LinkedIn.

    These five social media platforms can’t be ignored as amazing traffic generating platforms. But, don’t rush out and make profiles on all of them right away. Take the time to find out more about the social media platform and how it relates to your audience first.