• Understanding Facebook Analytics

  • Ever look at your Facebook Analytics and wonder what all those numbers and percentages mean?

    Facebook is actually giving you all the information you need to successfully grow your social media presence.

    In this episode, you’ll learn:

    1. The health of your Facebook Business Page.

    2. How to find your average reach.

    3. What type of posts your audience likes best.

    4. How to determine the BEST TIME to post your content.

    Use this data to tweak your social media marketing strategy.

    Download our Facebook Analytics Tracking Spreadsheet: http://bit.ly/2H6dFir

    GET SOCIAL MEDIA UPDATES EVERY WEEK through Social Gals Weekly: http://bit.ly/2L8TPWx

    Video Transcript:


    Bri: Hey, guys. Today, we’re going to show you how to use Facebook analytics to determine who your audience is, what type of post they like, and when is the best time to post.

    Ang: Facebook insights can be confusing, especially if you don’t know what you’re looking for, or what you should be measuring. These are the four main areas of Facebook insights you should be looking at.

    Bri: Number one, the page summary. It’s an overall look at the health of your Facebook page.

    Ang: Number two, your reach. This helps you determine how many people your posts are reaching, either organically or paid.

    Bri: Number three, posts. This helps you determine which types of content your audience prefers, by looking at post types and all posts that have been published.

    Ang: Number four, when your fans are online. This stat helps you determine the best time to post your content to get the most engagement and reach.

    Bri: We’ll have a link to download our free analytics spreadsheet in the description below. We recommend setting time aside at least once a month to track and review all of your analytics to tweak your social media plan over time.

    Link to free analytics spreadsheet

    Click to Download Your Free Spreadsheet

    Ang: And if you need more tools and tips for your business, please be sure to subscribe below so you know every time a new show goes live.

    Bri: Now, let’s take a look at where all these analytics are located. Here, you can see the page summary of your analytics, and you can choose to see analytics of just today or yesterday. You can choose the last seven days, or the last 28 days. In this screen shot here, we’re just looking at the last seven days. So you can see the actions on your page. You can see how many page views you’ve had, page previews, your reach, your engagement. It’s just an overall view of the health of your page.

    Ang: So what you want to see over time is that these numbers are improving. You’ll see next to some of them some negative percentages, so what you want to do when you’re analyzing these stats is to try to see what is causing the percentage to go down, so that you can tweak and improve the types of posts that you’re posting that will make this number increase over time.

    Ang: The next statistic you want to look at is your post reach. It says right on there the number of people who had any posts from your page enter their screen, so meaning that they saw this in their newsfeed. So it will show you how much of it is organic, and how much of it is paid. In this particular screenshot, you can see at one point we had a post that we were boosting, so we had some paid reach, but the rest of the reach is all organic, and that’s really what you want to shoot for, is a high organic reach.

    Bri: Here you can see the success of different post types based on your average reach and engagement. So you can see here, we have link and photo types. There’s also other types which would be a live video, or just video posted to your page.

    Ang: What the post types can do for you with your social media strategy is it lets you know what your audience prefers. Do they like to just look at photos? Do they like going and looking at links to articles that you’ve posted? It just kind of gives you a better idea of what they’re looking for and what they want to engage with. So looking at post types when you first start out, try several different types, and then see which ones they’re engaging with more, and that will help you with your strategy. (Check out this past blog post for information on crafting Facebook posts.)

    Bri: You can also see the statistics of all posts that you’ve published. You can see the date published, the type of post, the reach, and also the engagement of your posts.

    Ang: The great thing about this tool right here in Facebook analytics is that if you have one that’s getting a high engagement, and high reach, that would be a post that you would want to boost. When you boost that post, it will just increase your reach and your engagement even more. This is a great tool to use, as well as it lets you know, again, what types of contents your audience really enjoys to read or look at.

    Bri: Here, you can see when your fans are online, and you can see by days of the week how many of your fans are online. You can select a day of the week, and it’ll show you what time most of your followers are online.

    Ang: This statistic is important because it helps you know when your fan base is online. The question that most people have is “When should I be posting?” Well, this answers that question for you. It lets you know when, at what time on each day your fan base is online. That would be your best time to post.

    Bri: There’s an overview of the four main analytics insights that you should be tracking monthly.

    Ang: And don’t forget to go down to the description box and download your free analytics spreadsheet to help you track every month.

    Bri: Thanks for watching, guys. And let us know in the comments what analytics you think are most important for your business. Don’t forget to subscribe so you know when our next show goes live.

    Ang: Until next week, stay awesome.